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China famous SaaS company OP Retail is now going globally after two rounds of funding.

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SUZHOU, China — OP Retail, one China retail solution provider which has empowered over 2,000 brands with its cutting-edge sensors and analytics, is now extending its business globally after the round B financing. According to OP Retail, it has already entered 30 countries and will mainly aim at markets in South Africa, UAE, Singapore, the United States, and the United Kingdom.

Jayson Zhou, the founder of OP Retail, believes that the company has now reached a turning point. ” People used to intent more on digitalizing the entire scene. But now, the concept is changing. They are more concerned about using digitalization as a tool and improving their daily store operations. I have confidence that with our rich experience, we can provide the same premium quality service globally with several tweaks.”

The success of cooperating with 60% of the top 100 pharmacy chain stores initially. OP Retail started developing its solutions for other industries, including famous clothing brands: Skechers, Adidas, Nike, Frank And Oak, Ochirly, ANTA, Bosideng. FMCG brands: Miniso, M&G shop, KKV. Catering brands: Shake Shack, KFC. Home furnishing brands: IKEA, TOTO. Auto services: Tesla. Electronics brands: Dell, VIVO, HUAWEI. EXPOs: EXPO 2020 in Dubai. Etc.

In 2020, OP Retail completed the round B financing of 80 million RMB, led by DT Capital, followed by OFG Fund and SND Group. The funding was mainly used for product and service upgrading. Previously, OP Retail received a 15-million RMB round A investment from GSR Ventures for product optimization and deeper industry coverage.

Regarding the investment logic, Lu Hongyu, a partner of DT Capital, said: “We continue to be bullish on retail technology companies that help digital upgrades in all scenarios. OP Retail uses big data and cloud computing to empower the traditional offline retail service industry, greatly improving the operating efficiency and user experience in physical stores. We believe OP Retail will boost the retail industry growth with its constantly evolving digital service.”

About OP Retail

OP Retail is one of the Chinese leading retail technology providers, bringing comprehensive solutions for retailers from in-depth customer flow analysis such as people counting, heatmap to operation standardization like store inspection and smart OA. Established in 2016, it has helped more than 2,000 well-known brands and 300,000 stores globally.

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Prateek writes about everything in SaaS. When not chasing trends and scoops he likes to travel, and binge on Netflix. Prateek is currently earning his Sales Experience at as a founder and has generated millions of dollars in revenue with his refined sales skills. Got a scoop? Send it to [email protected]
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