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D2C footwear brand Neeman’s conversion rates jumped by 30% post GoKwik partnership.

3 Mins read

Leading D2C sustainable footwear brand Neeman has witnessed a 30% jump in its prepaid conversion rates in just a few months of its partnership with e-commerce enabler GoKwik. 

Conversion rate is defined as the percentage of visitors to an e-commerce website and completing the desired action. In a nutshell, it is the percentage of users buying from a particular site. On average, the conversion rate for most e-commerce sites is about 3% globally. 

Neeman’s entered into a partnership with GoKwik in July last year to use the latter’s technology in improving conversion rates and boosting profitability. 

Besides improved conversion rates and bottom line, GoKwik has also helped Neeman’s expand its business into tier 3 and tier 4 cities. Moreover, using the proprietary AI-ML algorithms, GoKwik has also promoted CoD as a payment method for Neeman’s in a risk-free manner. 

GoKwik and Neeman’s are building an innovative plug-and-play solution for D2C e-commerce businesses and setting an example of how good products backed by cutting-edge technology to enhance user experience can work wonders for a business.

Speaking of the partnership, Chirag Taneja, Founder & CEO, GoKwik, said, “We are incredibly pleased to partner with Neeman’s, an innovative footwear brand that uses natural, renewable, and biodegradable fiber in its shoes. We have seen growth and a jump in sales ever since our partnership. GoKwik is aimed at creating customized, robust, and effective solutions that will act as fuel to smoothen the shopping experience for new and regular online shoppers. We look forward to even higher sales for Neeman’s.”

The fundamental idea is to enable best-in-class conversion rates to go hand in hand with a definite assurance and help Neeman’s broader range of audiences with many successfully becoming loyal customers with GoKwik’s 100% RTO (return to origin) Protection. 

Neeman’s has been disrupting the D2C fashion industry with its quality, cruelty-free, environment-friendly, and stylish line of comfort footwear. With its light and easily navigable checkout interface, the customers at Neeman’s website don’t have to fill in the addresses again and enjoy a hassle-free shopping experience.

GoKwik is an e-commerce enablement company on a mission to democratize the shopping experience and increase GMV realization for e-commerce businesses. It trusts in a ‘Merchant-First’ philosophy and uses AI/ML technologies to solve hard-hitting problems like Return to Origin (RTO) to solve & better Cash on Delivery (CoD) conversion rates for e-commerce players, including D2C brands.

GoKwik’s checkout and UPI solutions help improve checkout conversion rates ensuring higher GMV realization, increased profitability, reduced Customer Acquisition Cost (CAC), and increased delivery rates. 
On the partnership, Taran Chhabra, founder, and Chief Executive Officer, of Neeman’s said, “We are excited and delighted to partner with GoKwik, which is committed to providing the brand with the access to capabilities that can supercharge our omnichannel journey. In addition, we are foreseeing tremendous growth opportunities with our new product launch
of Tree Sneaker, made with sustainably sourced wood-based fibers. The launch of India’s first Tree Sneakers has been aided by the seamless integration with GoKwik.”

About GoKwik 

GoKwik was founded in 2020 with one simple mission, to democratize the shopping experience and increase GMV realization for e-commerce businesses. It is an e-commerce enablement company focusing predominantly on boosting conversion rates across the e-commerce funnel. It uses AI/ML technologies to solve hard-hitting problems like RTO to solve CoD conversion rates. GoKwik’s checkout and UPI solutions improve checkout conversion rates ensuring higher GMV realization and reduced marketing customer acquisition cost (CAC.)
It is helmed by Chirag Taneja (CEO), Vivek Bajpai (CTO), and Ankush Talwar (Chief Data Scientist). GoKwik’s team has deep knowledge in e-commerce with people having previous experience in Flipkart, Razorpay, Swiggy, Myntra, Nykaa, PayU, McKinsey, and more. 

The company is backed by Matrix Partners India, RTP Global, Sequoia Capital, Think Investments, and marquee angels. 

About Neeman’s

Neeman’s is a homegrown Indian footwear brand that uses natural, renewable, and sustainable fiber to create highly comfortable and durable footwear. Conceptualized to lead a culture of sustainability and comfort in the Indian footwear space, Neeman’s has constantly pushed the boundaries of innovation. Its unique shoes, the ReLive Knit Sneakers, made out of recycled PET bottles, or the Merino wool Joggers and Loafers made with exclusively sourced Merino Wool from Australia, are truly disrupting the Indian footwear space. 
The eco-friendly firm also houses the Cotton Classic Sneakers crafted using organic cotton and the best-seller Slippers, Eco Slide, and Eco Flips, made with natural rubber and recycled materials. All products are designed to reduce the carbon footprint and fulfill a comfortable
all-day wear purpose.

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About author
Prateek writes about everything in SaaS. When not chasing trends and scoops he likes to travel, and binge on Netflix. Got a scoop? Send it to [email protected]
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