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Best Marketing Automation Software

Marketing automation software is a type of software that automates various marketing tasks, such as lead management, email marketing, social media marketing, and analytics. It allows businesses to streamline their marketing processes and workflows, saving time and increasing efficiency.

1. HubSpot Marketing Hub

Grow better with HubSpot Software that’s powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.HubSpot is a CRM platform with all the software, integrations, and resources you need to connect marketing, sales, content management, and customer service.

2. ActiveCampaign for Marketing

Grow your business with customer experience automation.The email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.Customize your communication to offer exactly what they are looking for.Send exactly what your contacts want Craft email newsletters, campaigns, and promotions that connect with your customers.

3. Klaviyo

Klaviyo helps you avoid spending effort on low-impact emails that leave money on the table.Advanced personalization for maximizing repeat sales and order values.

4. Braze

Braze lives up to its ‘Start Anywhere, Go Everywhere’ product vision via innovative products and expert services to help its clients build human connections with their customers, regardless of size or technical competence.”

5. Insider

One platform for individualized, cross-channel customer experiences
Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

6. Constant Contact Lead Gen & CRM (formerly SharpSpring)

This Knowledge Base contains resources to support Constant Contact’s Digital and Email Marketing product. If you are looking for resources for Constant Contact’s Lead Gen & CRM product (formerly called SharpSpring)

7. Mailchimp All-in-One Marketing Platform

Turn Emails into Revenue
Win new customers with the #1 email marketing and automations brand* that recommends ways to get more opens, clicks, and sales.

8. Sendinblue

Sendinblue is the smartest and most intuitive platform for growing businesses.
Thrive digitally as we guide your business with the right marketing & sales tools.

9. Bloomreach

An E-Commerce Experience Built for Every Customer
Personalization is complicated. Our technology makes it simple. Show millions of customers the right product, in the right place, at the right time.Guide Shoppers Along the Path to Purchase.

10. Omnisend

Way more than email campaigns.
Expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS.

11. Iterable

Connect with your customers like you actually know them.
Iterable is a cross-channel marketing platform that powers unified customer experiences and empowers you to create, optimize and measure every interaction across the entire customer journey.

12. GetResponse

Marketing beyond email
An affordable, easy platform to send emails, grow your list, and automate communication.

13. Keap

An all-in-one system for small businesses that think big
Collect more leads, convert them to clients, and turn those clients into fans with Keap’s powerful CRM for small business and sales and marketing automation.

14. Thryv

All-in-one small business management software.
One login, one dashboard to run your entire business.

15. OneSignal

Transparent Pricing for Every Stage of Growth
Choose the right plan for your business.
Comprehensive Feature Breakdown
Compare the features and benefits of each plan

16. Listrak

Get Personal with Listrak’s Customer Engagement Platform
Listrak’s single, integrated platform gives retailers and brands unmatched channel orchestration. From data unification and identity resolution to personalization and owned channel automation – Listrak ensures you deliver exceptional customer experiences and increased revenue.

17. Vendasta

The all-in-one platform for companies selling to local businesses.
Find products to sell, market with ease, and fulfill under your brand. With Vendasta, you can deliver an amazing experience for your customers and truly make a difference.

18. edrone

Turn your online store into a sales machine
The purpose-built e-commerce CRM with Marketing Automation and Voice Commerce.

19. Drip

Ecommerce marketing automation that builds brand love.
Forge real relationships using the power of email, onsite messaging, and proven customer-first strategies.

20. MoEngage

India’s Most Trusted Insights-led Customer Engagement Platform. MoEngage is a full-stack Customer Engagement solution with immediate and long-term values


The Ultimate Creative Website Builder.
Trusted by beginners, marketers & professionals; Built with usability and performance in mind.

22. Dotdigital

Create customer experiences that exceed expectations. The all-in-one platform for growth-minded marketers

23. EngageBay All-in-One Suite

Single Solution for All Your Activities
Identify new opportunities, convert visitors, deliver customer happiness, and more!

24. Encharge

Marketing automation platform built for B2B SaaS
Nurture, convert, and onboard customers with advanced behavior emails, company profiles, billing integrations, and CRM sync.

25. Emarsys

Power to the marketer
We empower marketers to build, launch, and scale personalized cross-channel campaigns that drive business outcomes.

26. WebEngage

Boost engagement — and growth — with marketing automation.
Adobe Marketo Engage gives marketers the complete tool kit to deliver winning lead- and account-based marketing automation, from acquisition to advocacy.

27. Salesforce Marketing Cloud Account Engagement

The world’s most powerful 1:1 digital marketing platform.
Listen to customers and engage with them across every channel: email, social, web, and mobile. Automate and manage every campaign, publish content, analyse results, and optimise as you go.

28. Adobe Marketo Engage

Making Mobile Retention a Piece of 🍰
For app-first companies, CleverTap is the complete platform that helps personalize and optimize all customer touch points, both inside and outside the app.

29. CleverTap

Making Mobile Retention a Piece of 🍰
For app-first companies, CleverTap is the complete platform that helps personalize and optimize all customer touch points, both inside and outside the app

30. ContactPigeon

Deliver meaningful engagements with your customers, anywhere.
Award-winning Customer Engagement Platform for predictable eCommerce and retail outcomes.

31. Foundry Intent

Intent Data
Introducing Foundry Intent
Multiple intent sources combine to capture buying behavior where it happens – giving you the power to take action.

32. Manychat

Engage Your Customers Instantly
Automate interactive conversations in Instagram Direct Messages, Facebook Messenger, and SMS to grow your brand.


Top Ranked Marketing Automation Software
The easiest, fastest way to:
Create Email Campaigns|
Trusted by 1000+ Companies


Build your dream messaging workflows is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, in-app messages, and SMS.

35. Act-On

Act-On marketing automation is made for the ones who blaze trails. It’s the straight-forward tool you need to get creative, launch and test your best campaigns, and nurture leads automatically.

36. RD Station

Generate more leads for your business. Come and grow with RD Station, the largest SaaS company in Latin America.

37. Optimove

CRM Journeys,
Mapped by AI
Personalize journeys at scale with customer insights,
AI-led orchestration, and all the channels you need, in one place.

38. Netcore Customer Engagement and Experience Platform

Insight-led, omnichannel platform to boost conversion and retention
Powerful, easy-to-use, intelligent customer engagement platform that delivers real business results – growth in conversion & retention

39. Leadsquared Marketing Automation

End-to-end Marketing Automation Software
Make meaningful prospect conversation a standard across all channels

40. Ontraport

Ontraport is a “business automation software for entrepreneurs, solopreneurs and small businesses” that incorporates tools like CRM, marketing automation, ECommerce and reporting.

41. SALESmanago

Maximize eCommerce revenue growth. Customer Engagement Platform designed for impact-hungry eCommerce marketing teams that aspire to be lean, yet pragmatic and powerful – and the trusted revenue partner for their CEO

42. Ortto

Journeys made simple. Your customer data messaging and analytics working together. Whether you’re starting out or scaling up, grow faster with Ortto.

43. Referrizer

Advanced local business marketing on autopilot!
Get an all-in-one communication platform, high-converting lead generation tools, and ready-to-use campaigns. Generate powerful results without any technical or marketing skills.

44. Shape Software

Grow sales 41% with an all-in-one automated sales and marketing solution
See custom solutions unique for your industry.

45. SuperOffice CRM

Build strong, long-lasting customer relationships – and turn them into real business growth – with SuperOffice CRM

46. Ometria

The customer data and experience platform for retail
Ometria is the first and only CDXP built for retailers. Get your campaigns to market faster, uncover revenue opportunities for sustainable growth, and build experiences that forge long-term customer connection.

47. Blueshift

Intelligent Customer Engagement, Made Simple
We supercharge your marketing with AI so you can focus on creating moments of wow for your customer, at scale.

48. HighLevel

We Help Agencies & Marketers Thrive With Our All-In-One Sales & Marketing Platform.


49. Actito

Activate your customers
Seize every opportunity on the customer journey
Improve your customers’ and prospects’ experience at every stage of their journey with Actito’s Activation Platform.

50. AiTrillion

All-in-One Sales & Marketing Automation Platform for eCommerce
Replace 11+ apps with just one platform.

Best Marketing Automation Softwares:

What is Marketing Automation Software:

Marketing automation software is a type of software that automates various marketing tasks, such as lead management, email marketing, social media marketing, and analytics. It allows businesses to streamline their marketing processes and workflows, saving time and increasing efficiency.

Marketing automation software can be used for a variety of purposes, including lead generation, lead scoring, lead nurturing, and customer retention. It typically includes features such as email marketing campaigns, landing pages, forms, lead capture and segmentation, social media management, and analytics.

By automating marketing tasks, businesses can target the right audience, at the right time, with the right message, resulting in increased engagement and conversions. Additionally, it can help marketers track their campaign performance, measure their ROI, and make data-driven decisions to improve their marketing efforts.

Why Use Marketing Automation Software?

There are several compelling reasons to use marketing automation software, including:

  1. Increased Efficiency: Marketing automation software streamlines marketing tasks and workflows, allowing businesses to save time and increase efficiency. It enables businesses to automate repetitive tasks such as sending emails, creating social media posts, and managing leads, freeing up marketers’ time to focus on higher-level tasks.

  2. Improved Lead Management: Marketing automation software enables businesses to capture, nurture, and manage leads more effectively. It allows marketers to track a lead’s behavior and engagement, score their readiness to purchase, and send targeted messages to move them further down the sales funnel.

  3. Personalization: Marketing automation software allows businesses to personalize their messages and campaigns based on customer behavior and preferences. It enables businesses to segment their audience and deliver targeted messages to different groups, increasing engagement and conversions.

  4. Increased ROI: Marketing automation software helps businesses measure their marketing efforts’ effectiveness and track their ROI. It provides valuable insights into campaign performance, allowing businesses to make data-driven decisions and optimize their marketing efforts for maximum ROI.

  5. Scalability: Marketing automation software is scalable, making it suitable for businesses of all sizes. It can accommodate a growing customer base and support an increasing volume of marketing campaigns, making it an essential tool for businesses looking to expand their marketing efforts.

Overall, marketing automation software helps businesses streamline their marketing efforts, improve lead management, personalize messages, track ROI, and scale their marketing campaigns effectively.

Who Uses Marketing Automation Software?

Marketing automation software is used by a variety of businesses across industries, including:

  1. B2B and B2C companies: Both B2B and B2C companies use marketing automation software to streamline their marketing efforts and improve lead management.

  2. E-commerce businesses: E-commerce businesses use marketing automation software to automate their email marketing campaigns, segment their audience, and personalize messages based on customer behavior.

  3. Digital marketing agencies: Digital marketing agencies use marketing automation software to manage multiple clients’ campaigns, streamline their workflows, and track performance across various channels.

  4. Non-profit organizations: Non-profit organizations use marketing automation software to improve donor engagement, manage fundraising campaigns, and send targeted messages to different donor groups.

  5. Healthcare providers: Healthcare providers use marketing automation software to improve patient engagement, manage patient communications, and send targeted messages based on patient behavior and preferences.

Overall, any business or organization that wants to streamline their marketing efforts, improve lead management, and increase engagement and conversions can benefit from using marketing automation software.

Marketing Automation Software Features:

Marketing automation software includes a range of features that enable businesses to automate and optimize their marketing efforts. Some common features include:

  1. Lead Management: Lead management features enable businesses to capture, track, and manage leads throughout the sales funnel. This includes lead capture forms, lead scoring, lead nurturing, and lead segmentation.

  2. Email Marketing: Email marketing features allow businesses to automate and optimize their email marketing campaigns. This includes email templates, drip campaigns, A/B testing, and email analytics.

  3. Landing Pages: Landing page features enable businesses to create and optimize landing pages for lead generation and conversion. This includes customizable templates, drag-and-drop editors, A/B testing, and analytics.

  4. Social Media Marketing: Social media marketing features enable businesses to manage their social media presence and engage with their audience. This includes social media scheduling, social media analytics, and social media listening.

  5. Analytics: Analytics features enable businesses to track and measure their marketing efforts’ performance. This includes campaign analytics, website analytics, and ROI tracking.

  6. CRM Integration: Marketing automation software often integrates with customer relationship management (CRM) software, allowing businesses to manage their leads and customer data in one place.

  7. Personalization: Personalization features enable businesses to deliver personalized messages to their audience based on their behavior and preferences. This includes dynamic content, behavioral triggers, and audience segmentation.

  8. Workflow Automation: Workflow automation features enable businesses to automate repetitive tasks and streamline their marketing workflows. This includes workflow templates, task automation, and notifications.

Overall, marketing automation software offers a range of features that help businesses streamline their marketing efforts, improve lead management, and increase engagement and conversions.

Additional Marketing Automation Software Features:

Here are some additional marketing automation software features that businesses may find useful:

  1. SMS Marketing: SMS marketing features allow businesses to send text messages to their audience, including promotional messages, alerts, and reminders.

  2. Web Personalization: Web personalization features enable businesses to personalize website content for each visitor based on their behavior, location, and other data.

  3. Predictive Analytics: Predictive analytics features use machine learning algorithms to analyze historical data and predict future outcomes. This includes lead scoring, customer lifetime value prediction, and churn prediction.

  4. Multi-Channel Marketing: Multi-channel marketing features allow businesses to create and manage campaigns across various channels, including email, social media, SMS, and more.

  5. Marketing Attribution: Marketing attribution features enable businesses to track and measure the impact of their marketing efforts across different touchpoints and channels.

  6. Sales Enablement: Sales enablement features provide sales teams with the tools and resources they need to close deals, including lead information, content libraries, and sales analytics.

  7. Account-Based Marketing (ABM): ABM features enable businesses to personalize their marketing efforts for specific accounts or target markets, including account-based advertising, account-based analytics, and account-based content.

Overall, marketing automation software offers a wide range of features to help businesses automate and optimize their marketing efforts, from lead management and email marketing to personalization and sales enablement.

Trends Related to Marketing Automation Software:

Marketing automation software has been rapidly evolving over the past few years. Some of the key trends in marketing automation software include:

  1. Artificial Intelligence (AI) and Machine Learning: Many marketing automation software providers are incorporating AI and machine learning capabilities into their platforms. This allows for more personalized marketing campaigns, automated customer service, and real-time data analysis.

  2. Multi-Channel Marketing: Marketing automation software now enables marketers to reach their customers across multiple channels, including email, social media, SMS, and push notifications. This allows for a more comprehensive and effective marketing strategy.

  3. Integration with CRM: Many marketing automation software providers are integrating their platforms with customer relationship management (CRM) systems. This allows for a more seamless exchange of customer data between sales and marketing teams.

  4. Predictive Analytics: Marketing automation software is now able to provide predictive analytics, enabling marketers to forecast trends, anticipate customer behavior, and optimize their marketing strategies accordingly.

  5. Account-Based Marketing (ABM): Marketing automation software providers are now offering ABM capabilities, which allow marketers to target specific accounts with personalized messaging and content.

  6. Emphasis on Data Privacy: With increasing concerns around data privacy, marketing automation software providers are placing greater emphasis on data security and compliance with regulations such as GDPR and CCPA.

Overall, marketing automation software is becoming more sophisticated and offering marketers greater flexibility and customization in their marketing strategies.

Potential Issues with Marketing Automation Software:

While marketing automation software has the potential to greatly improve marketing efficiency and effectiveness, there are some potential issues that businesses should be aware of:

  1. Lack of Personalization: Although marketing automation software can help with personalization, it can also lead to generic or robotic messaging if not used properly. Marketers need to ensure that their automated messages are still personalized and engaging for the customer.

  2. Inaccurate Data: Marketing automation software relies heavily on accurate data to deliver effective campaigns. If the data is incorrect or outdated, it can lead to ineffective marketing efforts and potentially harm the brand’s reputation.

  3. Technical Issues: Like any software, marketing automation tools can experience technical issues that disrupt campaigns or cause delays. This can lead to missed opportunities or frustrated customers.

  4. Over-Reliance on Automation: While automation can save time and improve efficiency, over-reliance on automation can also lead to missed opportunities. Marketers need to balance automated campaigns with human touchpoints to ensure that customers are engaged and receive a personalized experience.

  5. Cost: Marketing automation software can be expensive, particularly for small businesses. Marketers need to consider the costs and benefits of automation before investing in these tools.

  6. Integration Challenges: Integrating marketing automation software with other systems, such as CRM, can be challenging and time-consuming. This can lead to delays or inaccuracies in data transfer.

Overall, marketing automation software can be a powerful tool for businesses, but it is important to carefully consider the potential issues and ensure that it is being used effectively to deliver value to customers.

Software and Services Related to Marketing Automation Software:

There are several software categories and services related to marketing automation software. Here are some of the most common ones:

  1. Customer Relationship Management (CRM) software: CRM software is a category of software that helps businesses manage their customer relationships. Many marketing automation software tools include built-in CRM functionality, while others integrate with popular CRM platforms like Salesforce, Zoho, and Microsoft Dynamics.

  2. Email marketing software: Email marketing software is a category of software that helps businesses create and send email campaigns to their subscribers. Many marketing automation tools include email marketing functionality, but there are also standalone email marketing tools available.

  3. Social media management software: Social media management software is a category of software that helps businesses manage their social media presence. Many marketing automation tools include social media management functionality, but there are also standalone social media management tools available.

  4. Landing page builders: Landing page builders are tools that help businesses create and publish landing pages for their marketing campaigns. Many marketing automation tools include landing page builder functionality, but there are also standalone landing page builders available.

  5. Analytics and reporting software: Analytics and reporting software is a category of software that helps businesses track and analyze their marketing efforts. Many marketing automation tools include built-in analytics and reporting functionality, but there are also standalone analytics and reporting tools available.

  6. Professional services: Many marketing automation software vendors offer professional services such as implementation, training, and consulting to help businesses get the most out of their software.