NEW!SaaS Companies That Got Funded in 2022! Read More


Marketing SaaS platform Zocket raises $3 mn led by Kalaari Capital

2 Mins read

SaaS platform Zocket has announced it has raised $3 million in their Seed round of funding led by Kalaari Capital, with participation from Kettleborough VC.

Zocket enables SMBs to promote their offerings at the click of a button across multiple digital platforms.

Founded in 2021 by second-time entrepreneurs – Karthik Venkateswaran, Nandha Kumar Ravi, Sundar Natesan, and Mukund Srivathsan – Zocket helps businesses launch their digital ads in less than 30 seconds. Their proprietary tech stack combines 150 variables to generate the best ad copy, visual design, and platform for any SMB. The algorithm generates a real-time visualization of any business’ social profile based on business category, location, intended target audience profile, expected spend, and other such parameters, it said in a statement.

Karthik Venkateswaran, Co-Founder & CEO of Zocket, said, “Consumer-facing small businesses in India have been heavily reliant on online classifieds for digital discovery. With social becoming the new identity, most businesses want to have their online presence on Facebook, Instagram & other media. This is where Zocket comes in to help these small businesses instantly create their social presence and build their brand online.”

The company plans to use the proceeds to expand its product offering, improve the brand building, bolster its team and launch its full-fledged AdTech solution to the SMBs.

Zocket’s beta version has garnered 5000+ users within a week of its launch. Initially, the product was given on an invite-only basis to over 100+ brands to run social media ads who have seen up to ~4x to 6x return on ad spends.

Zocket’s founders bring deep expertise in working with SMBs. They scaled GoBumpr to 10+ cities driving customer footfalls to over 5000+ small automobile workshops. GoBumpr was acquired 100% by a large traditional automobile after-market player in 2021.

Vani Kola, Managing Director of Kalaari Capital, said, “We believe the next big disruption in SMB tech adoption will be in the digital discovery layer as business owners move up the digital hierarchy stack. We are extremely delighted to partner with Zocket as they build an end-to-end tech platform for global SMBs that help these businesses generate instant content, publish across different platforms, and optimize ad spending for the highest ROI.”

Targeting India first, Zocket is envisioning to take their solution to the global SMBs and capture a large chunk of the $700 billion+ global ad spend market. There are approximately 400 million SMBs globally, and AdTech solutions shall be at the cusp of digital disruption in all aspects for these businesses.

18 posts

About author
Skilled in Business Planning, Operations Management, Recruiting, Human Resource Development, and Human Resources. Strong business development professional with a Master of Business Administration - MBA focused in Human Resources Management/Personnel Administration.
Related posts

Paddle, the company that wants to take on Apple in IAP, raises $200M at a $1.4B valuation to supercharge SaaS payments.

4 Mins read
Software as a service has become the default for how organizations adopt and use apps these days, thanks to advances in cloud…

Bengaluru-based deep tech startup SatSure acquires Farm Management software CropTrails to aid its Global Expansion plans.

2 Mins read
SatSure acquires farm management software CropTrails It will help SatSure expand and strengthen its international market reach into its target geographies in…

CredAvenue acquires majority stake in SaaS-based credit underwriting firm Corpository

1 Mins read
This is the second acquisition by CredAvenue within months of acquiring a majority stake in Spocto
  1. SaaSDekho is India's leading media organization.

Sync with a focus on SaaS Products, Service Firms and Entrepreneurs - the change makers.

Leave a Reply

Your email address will not be published.